Fall 2018
NFL
In a first-to-market partnership for live sports, Influential’s strategy focused on delivering measurable ROI with a campaign that targeted creator messaging to viewership-based segments. Highlighting intense rivalries around specific games each week, the campaign effectively increased tune-in amongst avid fans to NFL games throughout the season.
Increase TV Tune-In
26%
Lift in Tune-In
3x
Higher Conversion vs. avg. benchmark
11.6%
Higher Engagement vs. paid media engagement
