Fall 2018
McDonald's
Influential’s strategy focused on increasing quality perception and advocacy around McDonald’s products, encouraging followers to crave the delicious nostalgia associated with the brand, converting creative interactions into millions of sales conquested from competitor locations.
Increase Nationwide Foot Traffic & Sales
12.6x
Roi from competitor conquesting
4.1m
Directly attributable in-store visits
11%
Increase in foot Traffic
