Fall 2018
Yahoo! Sports
Influential’s strategy focused on positioning Yahoo! Sports app as the best place to view NFL games live, utilizing AI powered by IBM Watson to identify talent to promote the app. As a result, Yahoo! earned positive brand sentiment and exceptional engagement, successfully driving consumers to download the app.
Drive Awareness & Brand Advocacy
250%
Higher Ad Recall
15.8x
Higher Engagement Rate
1.99m
Total Views
