Fall 2018
Pocky
Influential’s strategy focused on building awareness and drive consumers in-store to purchase Pocky. Leveraging AI powered creator content on Facebook and Instagram, Pocky was able to translate geo-targeted content distributed to LA-based Audiences into positive engagement and a direct lift in sales.
Drive In-Store Sales
6.1x
Higher ad recall rates
7x
Higher Click-through rate
1.7%
Lift in in-store sales
