Fall 2018
Royal Caribbean
To generate awareness and online traffic to their site, Royal Caribbean partnered with Influential to activate music and tech creators who shared custom music, encouraging fans to create their own tracks, and resulting in a higher web traffic and increased brand advocacy.
Increase Online Traffic & Brand Lift
3.6x
Increase in ad recall rate
85%
FB Brand Lift pre- to during campaign
95%
Positive Sentiment
